Michael Poole

Background

About Michael Poole

Built and managed technical team to support senior leadership’s goals of expansion of Michter’s premium brands in both foreign and domestic markets. Built technical methodology for all analysis currently being conducted at Michter’s. Involved in brand profile development, maturation management, barrel loss prevention, barrel dump optimization, quality checks, fermentation & distillation efficiencies, and statistical data analysis. Managing department budget of $1.5M to expand laboratory capabilities to meet stakeholders needs as the brand was experiencing exponential growth. New product development. Sensory of raw, maturing, and finished products. Supplier evaluation and validation. Communicated project status with stakeholders to maintain schedules. Technical project management with focus on new product development. Scaled up production volumes within and outside the company’s facilities. Collaborated with all global laboratories to align methodology and analysis results. Operated and maintained all instrumentation with necessary calibrations and quality control parameters. Performed statistical analysis and reported data to appropriate stakeholders and provided recommendations. Root cause analysis of technical problems at plant scale. Evaluation of customer complaints. Experienced in managing video production crew (5-11) from preproduction to final delivery. Maintaining client relationships and expectations through projects from start through delivery of finished product. 5+ years marketing and advertising in the spirits industry for several brands including Angel’s Envy, Jim Beam, Maker’s Mark, Knob Creek, Pinnacle Vodkas, & Michter’s, Cruzan Rums. Produced digital marketing for Kentucky Derby, CMA awards, Bourbon Festival, Bourbon Chase, Out of the Blue and Pilgrimage Festival.