Michael Quast

Background

About Michael Quast

With more than 25 years of experience in strategic branding, marketing, communications, and content creation, I am a business-focused leader who has been instrumental in creating and growing one of North America’s most trusted and iconic brands in contractor Mike Holmes. As the former Chief Operating Officer of Multivista, part of Hexagon AB, I oversaw the delivery of visual construction documentation services on an intuitive cloud-based platform (SaaS) with local franchise support across North America and other international markets. KEY STRENGTHS: • Strategic Planning & Execution: A demonstrated history of developing strategies that significantly impacted the bottom line. • Operational Leadership: Experience leading diverse teams in complex projects, enhancing both performance and capabilities. • Branding & Marketing Strategy: Excel at increasing brand visibility and building lasting relationships with stakeholders. • Public Relations & Communications: Adept at crafting and executing comprehensive communication strategies to bolster brand reputation. • Financial Management & Budgeting: Proficient in managing substantial budgets to optimize financial performance and deliver substantial ROI to key partners. • Board Experience: Significant experience working with and reporting into a Board of Directors. SELECTED ACHIEVEMENTS: • Business Development – Secured more than $40M in partnerships across diverse business ventures including co-branding, production, distribution, and publishing. • Brand Value Growth – In 2 years, U.S. ad revenue from “Holmes on Homes” grew by more than 1,500%- from $2.8M to over $43M. • Brand Stewardship – Forbes Magazine named Mike Homes the 3rd Most Trusted Celebrity in the World (2012). Reader’s Digest named Mikes Holmes the 2nd Most Trusted Canadian (2010 & 2011). • Transformational Leadership – In 2 years at Tarion: Stevie Award for customer service; IABC Award of Merit; PR Daily CSR Award for Organizational Transparency (Finalist). • Innovative Leadership – Launched Make it Right Foundation (to support youth in skilled trades), and Holmes Inspections (national franchise business). Partnered with Brad Pitt’s Make It Right 9 Foundation. CORE COMPETENCIES: • General Management • Operations • Strategic Planning • Strategic Branding • Business Development • Communications • Public Relations • Reputation Management • Crisis Management • Stakeholder Engagement • Business Development • B2B & B2C Marketing & Communications • Governance • Financial Management • Culture • Team Building • Negotiations • Coaching • Innovation