Michael Racis

Background

About Michael Racis

I am a marketing leader, communications strategist, and business advisor with deep experience across a wide range of industries and business models. I align marketing strategy with corporate vision and direction, build differentiated and elevated brands, and deploy effective, often innovative, marketing programs that deliver strong results and business growth. I am known for data driven decision making, a strategic marketing approach, and building, guiding, and nurturing high-performing teams. NOTABLE ACHIEVEMENTS:+Led transformational strategic branding program and new corporate website development at SAM Companies that drove exponential increases in key metrics and attracted new projects, clients, acquisition companies, and investors. Initiative was awarded “Best Website” and “Best Corporate Identity” by SMPS.+ Overhauled SAM corporate proposal team with new processes and personnel to double the team's win rate and deliver goal-breaking increases in sales.+Spearheaded strategic brand and marketing programs for Pedernales Electric Cooperative that drove multiple years of double-digit improvement in brand perception and overall customer satisfaction to place Pedernales Electric in the top 10% of all utilities ranked by JD Power.+Created and supported revenue-driving brand campaigns for global corporations like JP Morgan, Chase Bank, Intel, Kohler, Maybelline, and Nestle Corporation. SKILLS: Brand Strategy + Positioning | Brand Identity |Communication Strategy + Messaging | Strategic Planning + Strategy Execution | Research + Consumer Insights | Consumer + Stakeholder Engagement | Integrated Marketing Communication | Internal Communication | Web Development + Digital Marketing | Public + Community + Media Relations INDUSTRIES: Architecture/Engineering/Construction (AEC)| Financial Services | Electric Utility | Technology Consumer Packaged Goods (CPG)| Food & Beverage | Apparel | Home Goods BRANDS: JP Morgan | Chase | Intel | Evian | Chili’s | Janus Mutual Funds | Champion Sportswear | Kohler | Maybelline | Hanes | MasterCard | Hillshire Farm | Ball Park Franks | Stouffer’s | Lean Cuisine AGENCIES: Saatchi & Saatchi | Ammirati & Puris/Lintas | HAVAS (formerly EuroRSCG)| GSD & M | ZMc