Michael Rizzi

Background

About Michael Rizzi

At RizziDigital, my role as Publisher merges client partnerships, and innovative marketing with a focus on advertising sales to revolutionize digital advertising possibilities. With a pioneering spirit, the creation of a new marketing platform, has catapulted client engagement, as evidenced by the 7 million viewers immersed in the CBS metaverse promotional experience. Our team’s success is rooted in deploying interactive and shareable content that bridges virtual and real-world e-commerce. My trajectory in the advertising realm is marked by a steadfast commitment to experiential marketing and a keen analytical approach to commerce. My leadership at CBS Watch, where we worked with the CBS Television advertising sales team and advertising agency partners to generate substantial incremental advertising and sponsorship value, underscores my strategic finesse and capacity to manage large-scale projects. The transition from traditional media, and video advertising to programmatic sales and digital wearables, reflects an agility in adapting to dynamic market demands and a dedication to staying at the forefront of industry innovation.