Michael Scholl
Editor, Membership Communications at Sme
Based in Detroit, United States
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Seniority
Staff
Department
Writing/Editing
Location
Detroit
Industry
Manufacturing
Company size
3.2K
Contact information
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m•••••••@sme.org
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Background
About Michael Scholl
Experienced marketing communications manager with strong skills in helping global companies build brand value and crush sales objectives through developing marketing communications strategies and driving actual performance that meets agreed-upon metrics to accomplish business strategy using marketing communications tactics.> Proficient at developing strategic marketing communication plans that support organizational core values and meet business objectives, creating customer engagement with employees, business leaders and consumers in building brand awareness, educating and positively influencing behavior. This includes enhancing the organization’s reputation.> Demonstrated ability to collaboratively work with all levels of an organization, identifying critical issues and partnering with corporate, product and plant personnel in implementing internal and external communication strategies through traditional and digital communications channels to develop best practices for robust, effective communications.> Effectively managed media relations and proactively placed corporate, product and manufacturing stories that were customer-focused and integrated with brand/marketing communications, using traditional/digital channel strategies.> Conducted experiential product launches/managed media relations for business-relationships/press conferences, technology shows, auto show exhibits in China, Japan, the Philippines, Germany, France, England and domestically. Event management is a strong skill. Experienced with international travel; hold valid U.S. passport.
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