Michael Schwartz

Background

About Michael Schwartz

Brand Marketing Messaging TV/Broadcast Video Production Sports & Entertainment Programming As an inventive, media production leader with more than 20 years of experience in traditional and new media, I excel at envisioning, planning, and innovating sharp, audience-appealing, and enduring promotional strategies and campaigns that magnify market visibility, heighten brand awareness, and fuel growth. With concentrated experience in television branding and sports production promotions, I’m a forward-looking strategic planner, knowledgeable in digital techniques and the power of social media video to influence consumer behavior and drive revenue gains. Combining creative talents in brand management, market analytics, writing, and audience engagement, I’m known for composing compelling copy and stunning visuals. Keen on captivating audiences, optimizing impressions, improving efficiencies, and advancing processes, I’m always researching and staying up to date on the latest tools and next-wave technologies. Additionally, I’m goal focused and proficient in directing multiple projects from conception through to completion. This includes coalescing and motivating creative professionals in crafting top-quality deliverables. Strengths Summary - Marketing & Branding Initiatives Strategy Formation & Execution Traditional, Digital & New Media Creative Ideation / Standards Content Creation / Copywriting Graphic / Brand Design Advanced Video Editing & Composition Stakeholder / Agency Relations Cross-functional Collaboration Multi-Platform Integrated Campaigns Team Leadership & Coaching Technologies - Digital Non-Linear Video & Audio Editing | Social Marketing | Computer Graphics | Adobe Creative Suite (After Effects, Premiere Pro, Photoshop)| Avid Media Composer | WideOrbit Commercial Traffic System | Microsoft Office 360 (Word, PowerPoint, Excel)