Michael Sivak

Background

About Michael Sivak

Michael leads Global Customer Experience and Enterprise Digital Capabilities at AstraZeneca. Over the last several years Michael has overseen AstraZeneca’s Digital Transformation from Multichannel customer engagement to a true Omnichannel approach to Customer Experience. This transformation has been inclusive of both physical and digital engagement and across both Commercial and Medical functions. Michael has had the opportunity to lead transformations for multiple pharma companies in the digital, content and omnichannel spaces. He has a proven track record of successfully embedding digital capabilities into multiple product launches in Immunology, Oncology and Specialty therapeutic areas. Michael has also had responsibilities overseeing Global Content Strategies, bringing forth the future of content personalization and capabilities, while focusing on advancements in the use of data to allow for continuous improvement by brand teams and in-field teams around the world. Prior to entering the pharmaceutical industry, Michael spent 13 years with Accenture as an executive in the Digital Transformation and Marketing Operations practice working with consumer goods and retail clients. Specialties: Life Sciences; Consumer Goods; Retail; Pharmaceutical Marketing; Marketing Strategy; Marketing Execution; Customer Experience; Marketing Operations; Digital Content Production, Content Factory Setup & Run, Digital Marketing; Digital Transformation; Retail Strategy; Omnichannel; Management Consulting; Marketing Analytics; International Engagement; Integrated Marketing; Post Merger Integration; Merchandising; Retail Operating Models; Business Development; Supply Chain; Promotional Effectiveness; Digital Asset Management; Marketing Effectiveness; Store Operations; Strategic Planning; Go-to-Market Strategy; Leadership; Management; Budgeting; CRM; Marketing Processes; B2B; B2C