Michael Spencer

Background

About Michael Spencer

Digital Analyst | Marketing Attribution | A/B Testing | CDP Management via Tealium About Me I'm Michael, a dedicated Digital Analyst with a strong background in quantitative analysis, marketing attribution, A/B testing, and Customer Data Platform (CDP) management. My mission is to deliver data-driven insights that fuel strategic decision-making and accelerate business growth. What I Do: Marketing Attribution: My expertise lies in deciphering the effectiveness of marketing strategies through data-driven attribution models. By revealing the customer journey touchpoints that matter most, I help organisations optimise their marketing investments.[MongoDB (NoSQL), Salesforce, Python, PowerBI] A/B Experimentation: Our team has a passion for experimentation and data-driven optimisation. Through meticulously designed A/B tests that utilise on-platform browsing behaviour, I uncover opportunities for improvement and translate results into actionable recommendations that drive revenue.[Contentsquare, Webtrends Optimise] CDP Management: I understand the power of unified customer data. I've successfully managed cross-domain CDP implementations in Tealium, unlocking the potential for personalised marketing, audience segmentation, and more.🧭 Mobile App User Experience (UX) Analysis (UXCam):I leveraged UXCam's user experience analytics suite to gain a deep understanding of user behaviour within our new mobile app. Through features like session replays, heatmaps, and user journey analysis, I identified pain points, usage patterns, and conversion drop-offs. These insights were instrumental in optimising the app's usability and driving user engagement.Let's Connect:I welcome connections with professionals who share my passion for data-driven insights and marketing excellence. Feel free to reach out to discuss industry trends or potential Contact: mspencer@golfbreaks.com