Michael Sutton

Background

About Michael Sutton

As the Design Director with Home Genius, I aim to redesign how people experience homeownership through innovative, user-centric design. Having been in the creative industry for over 17 years, I know that it is an arena where creative ideas meet the functionality of digital solutions, which truly resonate with the users. Home Genius has let me lead in designing tools that help turn home maintenance and improvement from a chore into a joyful experience. Our simple and accessible solutions give homeowners peace of mind and worry-free about what matters. In my practice, I have collaborated with the best advertising agencies on-brand solutions, such as Coca-Cola and Kellogg's. Motto's brand transformation and launch was a successful, one-of-a-kind, impactful release. My work was just awarded a 2022 American Graphic Design Award in the category of Brochure and Collateral. This is big and confirms the quality of my creative work. Let's connect and explore how creativity transforms experiences and sparks innovation! Most rewarding is to watch the homeownership experience transform through revolutionarily designed, user-based concepts, which was my job as a Lead Designer at Home Genius. Over more than a 17-year career in the creative industry, merging the best from creativity and functionality to create digital solutions that are a natural resonance with the users. At Home Genius, I led the design of proactive tools to alleviate home maintenance and improvements, making mundane tasks delightful. Our solutions are designed with an impeccable sense of simplicity and access so that homeowners can focus on what truly matters. I have worked with leading advertising agencies and major brands such as Coca-Cola and Kellogg's to provide strategic visual solutions. One of the numerous proud projects is capturing the ethos of the Motto brand that will roll out into the world shortly—a proud achievement. My work was acknowledged when it got its nth award as a champion of creative excellence, receiving the 2022 American Graphic Design Award for Brochure and Collateral. Let's connect and explore how creativity can transform experiences and drive innovation!