Michael Tate

Background

About Michael Tate

Senior sales executive recognized for developing new markets and growing incremental revenue and profitable growth in the automotive aftermarket and OEM channels. Extensive knowledge working with retailers (i.e. O’Reilly, Advance Auto, Auto Zone, etc.), buying groups (i.e. Federated, National Pronto, Auto Value, etc.) within Tool & Equipment & Automotive Aftermarket segments and the Asian OEM market. As the Global Account Sales Manager at Donaldson hired to develop new Tier 1 business for the OEM filtration manufacturer (inside/outside battery or patch vents) for agricultural, automotive, electrical, and technological segments. Negotiated first ever Tier 1 OEM contract with Samsung SDI battery division for hybrids, robots, unmanned vehicles and drones. As an expert in the automotive after-market sales, as the Senior Sales Manager at ADVICS, I developed the aftermarket business for the OEM brake systems manufacturer for Asian OEM vehicles. We offered brake products, such as boosters and master cylinders, discs and calipers, brake pads and assemblies, parking brakes and pedals, and dual and load sensing proportioning valves. I negotiated and signed a $29M OES contract with Toyota Motor Supply for replacement brake pad business for N.A. Creating the strategy and leading the team to drive incremental sales, as the General Sales Manager with FIAMM Technologies, I sold into new key customers included Twisted Throttle, AutoZone, Wal-Mart, O’Reilly, Auto Wares, Mills Fleet Farm, Blaine Farm Fleet, Carquest, Grote, NAPA/Balkamp, Canadian Tire, APYMSA, Grupo Ciosa, Automotriz Serva generating $6M in new revenue. My colleagues, clients, and vendors appreciate my expertise in establishing strong loyalty with customers by providing superior services, and problem solving, and exceptional follow-through. I began my career in the field at Parker Hannifin, in the hydraulics automotive aftermarket services industry. I worked with the sales teams and their customers so I saw first had the product benefits and features. I became firmly grounded in the promotion of diverse goods and services to mass merchandisers, retailers, distributors and industrial accounts. I learned that the company who provides the customer with the best service and warranty earns respect and the business and that’s what my customers can count on me to do for them.