Michael Watt

Background

About Michael Watt

With 20+ years of global digital marketing experience—and over 30 years based in Tokyo—I bring a rare West-meets-East perspective with deep local insight to B2B marketing leadership. I’ve designed and executed digital marketing strategies across APAC that do more than build awareness—they drive revenue. My work includes: Funnel development: Creating integrated Marketing–Sales funnels that improve lead quality, accelerate pipeline, and support predictable growth. Brand and demand generation: Strengthening brand visibility while delivering digital campaigns that consistently produce qualified leads. Lead nurturing & conversion: Building automation, content, and multi-touch programs that guide prospects from interest to closed deal. I’ve also led and developed cross-functional teams, enabling organizations to scale digital marketing impact while aligning closely with sales priorities. My approach combines data-driven decision making, hands-on execution, and cross-cultural messaging expertise to ensure marketing is a driver of business outcomes, not just activity. I am exploring management and senior-level opportunities where I can partner with sales and executives to accelerate growth and strengthen digital marketing performance. Remote opportunities worldwide welcome.