Michael Webber

Background

About Michael Webber

Award winning marketing strategist with 20+ years of experience influencing positive change through brand building, digital innovation, insight-driven analytics, integrated marketing communications and partnership development. • Responsible for developing the go-to-market strategies for top Canadian consumer brands such as McMaster University, Aviva Canada, Mackenzie Financial, Xbox, Windows XP, Office XP, and PC Financial Insurance. • 7+ years as instructor of marketing & strategy at University of Toronto. • Diverse background of experiences across higher education, consumer electronics, radio, telecommunications, technology, publishing, insurance, and financial services with a love for anthropology, social trends, culture, travel, sport (coach baseball and hockey), charity and consumer behaviour. • B2C and B2B experience managing multi-million dollar budgets and teams • Experience in Financial Services, Consumer Electronics, Radio, Telecommunications, Technology, Publishing, and Insurance, • Multiple industry awards throughout my career including being recognized by the Toronto Star as “An up and coming name in international business” and being nominated for Canada's 40 under 40. • I pride myself on maintaining high levels of productivity and am passionate about everything I do. I am a leader who is self-directed, likes to learn, is extremely organized, adaptable and Michael Webber, B.B.A, M.B.A. Phone:(647) 963-9173 E-mail: michaelwebber@rogers.com Specialties: Brand Management, Digital Marketing, Social Media Management, Cause Marketing, Direct Marketing, Market Segmentation, Consumer Behaviour, International Management, Advertising, Media Buying, Agency Management, Channel Management, Project Management, Campaign Management, Video Production, Integrated Marketing Communications, PR, Account Management, Sales Management, Business Development, Merchandising, Product Development, Online Marketing.