Michael Webley

Background

About Michael Webley

I've focussed my career on helping organisations be more customer centric. Understanding how customers think and behave, ensuring their voice is at the heart of business strategy and decisions. Having done this from three different perspectives I’ve learnt how to influence through commercialising insight, compelling story-telling, and effective business partnering. Delivering change… as Head of Customer Experience at Tesco. Defining long term strategy and identifying the plan needed to get there. I did this through supporting existing change by optimising its execution and identifying new opportunities. Identifying change… as various Head of Insight roles at Tesco. Responsible for driving a customer centric culture, future customer needs, insight democratisation across the organisation and customer closeness among many other achievements. Helping other brands understand customers… as Associate Director at Discovery Research. 9 years at an insight consultancy honing my qualitative and quantitative skills. Supporting a wide variety of brands across, Retail, Finance, Mobile, Travel, and Leisure. Areas of specialism: CX Strategy | Customer Experience/Journey Mapping | Customer Insight | Voice of the Customer| Employee Insight | Behavioural Science| Nudge Theory | Commercialisation| Influencing/Storytelling | Workshop Facilitation