Michael Werum

Background

About Michael Werum

30 years extensive marketing management experience both product and online marketing. Analyst relations. Marketing communications. Strategy and field marketing/hands-on. Juggle multiple projects/tasks simultaneously. Excellent organizational & planning skills. Dedicated. Problemsolver. Team-player. Focus last years on execution of global web strategy to help optimize the business value of enterprise web sites: • Global branding, identity and Internet strategy to support corporate consistency and local relevance • Globalization, localization and internationalization • Management of a large corporation's global web footprint: plus 20 countries, plus 7 languages • Management of global, distributed business and technical teams • Effective liaison and project management between Global Marketing, IT, Product Marketing, Press, Investor Relations and vendors • Key role in initiatives enabling successful merger, migration and co-branding of diverse intellectual and web property assets to create a core global presence in external as well as internal communications • Advanced Web technologies (web 2.0) • Search Engine Optimization (SEO), Search Engine Marketing (SEM) analytics and reporting • Social Media Marketing (SMM) • Connecting cultures Languages: native German and English (business). National and international experience. Passion for the internet and marketing. Specialties: Web Marketing, Globalization, Localization, Product Marketing, Product Launch, Marketing Communications, Analyst Relations, Branding, Sales Enablement, Team Building