Michael Willoughby

Background

About Michael Willoughby

Mike is the driving force behind the development of the WINstorm solution, an innovative digital engagement and analytics platform for a multitude of purposes. He has more than 30 years executive experience in marketing, sales, content, and software development. He has been an innovator who has delivered significant growth with each company he has led including WINstorm Presents Inc, which he founded in 2002. Mike is a graduate of the University of Prince Edward Island with a Bachelor of Science, and the Banff School of Fine Arts where he specialized in Electronic and Film Media. As an international award-winning director, Mike has created television programs, advertising and marketing campaigns for travel, tourism, technology, communications, manufacturing, and business consulting clients. Over his career he has helped Fortune 500 companies, entrepreneurs, and governments tell their stories and grow their business. This was the impetus for starting WINstorm which has evolved into a cloud-based digital engagement software platform used for a broad range of marketing outreach and virtual event communications. WINstorm clients include federal, provincial, state, and municipal governments: The High Commission to Canada - Singapore, the Commonwealth of Pennsylvania, Maryland, and more than 200 municipalities in New Jersey. In the private sector, WINstorm is used by large corporations like Colgate Palmolive, Bell Canada, and international associations like the Canadian Arab Business Council, The Association of Southeast Asian Countries, and the Canadian Business Council – Dubai. For small businesses and entrepreneurs WINstorm is their marketing communication multi-tool for business development, marketing campaigns, recruiting and training.