Michael Wratten

Background

About Michael Wratten

My journey from a 20-year career as a police officer to a successful entrepreneur in the defense industry has given me a rare and powerful perspective. After years on the force with the LAPD and West Covina Police, I saw a critical need in the market and founded Shellback Tactical. I didn't just build a business; I created a trusted brand known for innovative, high-performance tactical gear and body armor, including the iconic Banshee Plate Carrier and PREVAIL Hard Armor products. I bring a fresh perspective to moving your business forward. I am a strategic leader who has consistently propelled revenue growth, expanded global market reach, and forged lasting partnerships with key entities like industry defense tactical companies and top law enforcement agencies. My expertise spans the entire lifecycle of a product—from design and development to branding and marketing—all backed by the resilience and strategic mindset required to not only survive economic downturns but thrive in them. I'm actively seeking my next challenge to apply my unique blend of operational expertise and strategic vision to a high-level role. My Value Proposition:* Built & Sold a Successful Business: Founded, built, and sold Shellback Tactical, a highly successful tactical brand, demonstrating end-to-end expertise in business creation and management.* Pioneered Industry-Impacting Products: Creator and designer of the iconic and in-demand Banshee Plate Carrier line and the PREVAIL Hard Armor series.* 20-Year Law Enforcement Background: My hands-on experience as a retired police officer (LAPD/WCPD) provides unparalleled insight into product development, tactical gear, and the needs of end-users.* Proven Revenue Growth: Propelled companies from modest beginnings to multi-million dollar enterprises by implementing strategic business development, expanding global market reach, and optimizing distribution networks.* Strategic Partnerships & Leadership: Skilled in forging successful partnerships with the Department of Defense, law enforcement agencies, and major corporations.