Michaela Austin

Background

About Michaela Austin

I’m a marketing leader passionate about transforming the boating experience and making it accessible to all. As Marketing Director for Goodhue Boat Company - a growing, multi-location dealership group spanning New Hampshire, Maine, Virginia, and California - I oversee strategic marketing that fuels boat sales, rentals, and club membership growth across diverse markets. My work combines data-driven strategy, creative storytelling, and hands-on leadership. I’ve launched integrated campaigns that move inventory, build brand loyalty, and drive revenue even during economic uncertainty. Whether it’s growing boat club memberships from the ground up, elevating digital presence, or designing campaigns that celebrate the boating lifestyle, I believe marketing should not just sell, but inspire. As I grow within the marine industry, I’m committed to championing inclusion, supporting women in boating, and contributing to innovation that ensures boating remains a vibrant and accessible way of life for future generations. Let’s connect if you’re passionate about marketing, boating, or shaping the future of the marine industry.