Michaela Barker

Background

About Michaela Barker

My goal is to improve client experiences with financial services by incorporating design thinking into the advisory stages. For me, this ranges from developing ESG/ethical advisory routes to providing new solutions for under-served user groups.Having led design empathy workshops at Coutts & Co, I have experience in combining core design and analytical skills to create solutions which best serve the client. Here, I was able to use my knowledge of the customer base to innovate tailored solutions in the areas of client wealth management, corporate sustainability and increasing customer engagement.During my internship at Rothschild & Co, I worked on the advisory of mergers and acquisitions, restructuring and wealth management. My fundamental understanding of business strategy and market landscapes helped me advise on the probable success of a merger between two established firms, and suggest possible value-adding propositions for the firm post-merger.