Michaela Dekker

Background

About Michaela Dekker

I'm a brand and portfolio leader interested in building meaningful private label strategies that connect with customers and deliver real business value. With a long background in FMCG and retail marketing, I currently lead the Private Labels team at BILLA Slovakia, where I’m responsible for the full brand journey—from strategy and concept development to product launch and performance optimization. My focus is on creating strong, distinctive brands that not only meet evolving customer needs but also reflect our company's broader goals around sustainability and quality. I work best at the intersection of creativity, data, and execution—guiding a team of Product Managers, collaborating cross-functionally, and ensuring every decision aligns with long-term strategic growth. I’m especially focused on- Brand development and storytelling - Market-driven innovation - Packaging and design that enhances shelf appeal and eco responsibility - Leading teams through change and collaboration I am always curious, always learning—and always aiming to deliver brands that matter.