Michaela Duitman

Background

About Michaela Duitman

With over 7 years of experience in campaign management, graphic design, and marketing, I bring a unique blend of creativity and analytical thinking to every project I take on. I've led marketing initiatives that doubled demo bookings, built and managed company websites, and scaled digital engagement across web, email, social media, YouTube, and podcasting. My passion lies in crafting compelling content, optimizing campaigns for measurable impact, and delivering results that drive business growth. MARKETING, CONTENT & DESIGN EXPERTISE: → Doubled SaaS demo bookings, driving a 117% increase in weekly demos and a 99% YoY growth in total booked demos. → Increased Google reviews by over 600% in less than a year, strengthening brand credibility and visibility. → Boosted YouTube channel growth with a 93% increase in views and 178% rise in watch time. → Launched and scaled a podcast, driving 4,600+ downloads in the first year through strategic content, production, and promotion. → Designed and managed company websites (WordPress & Squarespace), ensuring both functionality and visual impact. → Led content marketing efforts, including blogs, social media, email campaigns, and inbound marketing initiatives. → Developed marketing materials for trade shows, digital ads, and print collateral, aligning with brand messaging and objectives. → Organized, promoted, and executed webinars, virtual events, and in-person conferences to drive lead generation and engagement. KEY SKILLS: Web & Digital Content Management Graphic Design (Adobe Creative Suite) Email Marketing Social Media Growth & Strategy Webinars & Virtual Event Promotion Google Review & Reputation Management Podcast & Video Production Marketing Analytics & ROI Tracking Referral Program Development Lead Magnet Creation & Gated Content Strategy Branded Merchandise & Apparel Design To turn my brain off, I love traveling, camping, and gardening (like, actually gardening… with plants & soil ). When I’m not behind a laptop or at the gym, you’ll probably find me wandering down Stephen Avenue or Prince’s Island Park in Downtown Calgary, or tackling another house painting project. Always looking for the next creative challenge — if you’re working on something exciting, let’s connect.