Michaela Kemp

Background

About Michaela Kemp

Who are we talking to? That's the most important question I ask in branding interviews. I want to know about you, but I NEED to know your customer. The best lesson I've ever learned was that my job is to learn about people. In that time, I've done dozens of brand interviews with businesses in various industries. Every single one of them cares deeply about the people they work with. Let's make sure that your marketing reflects that level of care. I’m a people-focused Copywriter and Digital Marketing Strategist with 7+ years of experience creating content and brand strategies that help small businesses get people excited about how they can help them. I focus on written brand strategies, web copy, social media content, blogs, and email marketing. My approach to marketing is people and community-focused and backed up with statistics. Some of my favourite work wins include: Developing and implementing content brand strategy guides for dozen of clients across a broad range of industries: including high-level corporate coaches, financial planners, environmental non-profits, and small businesses. Interviewing dozens of business owners about why they got started and watching their faces light up as they gush about helping their clients. Then helping them communicate that excitement across their websites, social media, and email marketing. Collaborating (I wrote all content and provided brand strategy) on a new website, blog, and SEO strategy that saved the client in ad cost — due to better organic traffic and conversion. Building a low-budget social media strategy for a local small business (including creating and managing all content and strategy for Instagram and Facebook) which lead to an increase in online orders being placed through social media by 23% in the first three months. Coordinating between local small businesses, non-profits, and athletes on social media campaigns and local fundraising events. I end all of my client interviews with the question “what’s the best compliment you’ve ever received from a client?” Here’s my answer: Having a client tell me that the website copy I wrote for their construction business sounded exactly like what he wanted but better. He expressed that it was clear that I really listened to him and his business partner and delivered on that. If you're interested in connecting your marketing strategy to your dream clients, let's connect! You can DM me here or email me at michaela@glazedcarrotsmedia.com.