Michaela Sandersen Holbek

Background

About Michaela Sandersen Holbek

Experienced in leadership with a focus on building strong teams, fostering collaboration, and delivering results. I am passionate about motivating and developing people while driving strategic processes that create value and growth. My experience allows me to develop and implement a successful brand and marketing strategy in order to reach the business KPI’s. I have experience from media- and advertising agency, and from a client/brand perspective, which has provided me with a comprehensive insight and understanding of the media- as well as the creative world and the strategic process from both sides. Area of responsibilities: • Leadership • Management • Marketing and media budget • Delivering on KPI’s and overall business goals • Marketing strategy • Lead campaign and concept development • Develop and execute media strategy • Lead brand positioning activities • Make sure that overall brand strategy is alligned in all channels • Data tracking, optimization and measurement of all marketing activities Key words: • Head of/ Manager • Marketing strategy • Digital strategy • Project Management • Offline Marketing • Online marketing • Communication • Social Media • Concept development • Media strategy • Data tracking • Data analyzing • Branding • Marketing optimization