Michaela Spudich
Teamleader Marketing Crm- Lead Management & Loyalty at Vaillant Group
Based in Cologne, Germany
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Seniority
Other
Department
Other
Location
Cologne
Industry
Renewable Energy Semiconductor Manufacturing
Company size
5.6K
Contact information
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m•••••••@vaillant-group.com
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Background
About Michaela Spudich
With over 30 years of experience in marketing, consulting, and project management focused on digital innovation, I am passionate about shaping transformative digital solutions. Currently, I lead CRM, lead management, and loyalty programs for Vaillant, a globally renowned HVAC provider, bringing a strong digital and e-commerce expertise. Colleagues and partners appreciate my empathy, appreciation, humor, and commitment to traditional values like reliability and open communication. These qualities foster trust and effective collaboration within teams and with stakeholders. I excel in developing innovative CRM concepts, including gamification, reward, and benefit management, and thrive as a Product Owner with strong Agile, design, and innovation skills. I am particularly excited about AI technologies and enjoy leveraging these advancements to create future-ready digital solutions for companies like Vaillant. My leadership and strategic mindset, combined with my passion for digital transformation, position me to drive impactful lead management and loyalty initiatives that generate measurable results
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