Michal Marte

Background

About Michal Marte

Over 10 years of experience leading international, cross-functional teams across developed and emerging markets (CEE, SEE, MAE, India, South America, Pacific). • Strategic thinker: identifies and leverages market opportunities. • Expertise in strategy execution, commercial operations, and business planning with a proven record of driving revenue growth and market development. Strong project management skills to coordinate large-scale marketing and sales activities. • Demonstrated success in digital transformation to improve operational efficiency and customer experience across distribution and retail channels. • Strategic marketing experience: brand positioning, segmentation, customer experience and communication. • Proficient in managing sales pipelines, executing demand generation campaigns, and ensuring KPI-driven results. • Go to market & commercialisation: strong focus on client engagement, customer insights, and value-based consultative sales. • Skilled in identifying process improvement opportunities, leading initiatives, and deploying cross-functional programs to meet or exceed strategic goals. • Expertise in developing and implementing channel strategies (B2B, B2C) and optimising distribution networks. • Strong negotiation skills and stakeholder management experience, ensuring execution of commercial policies and frameworks. • Effective leader in driving integrated sales & marketing campaigns, loyalty programs, and omnichannel strategies to support growth and client retention. • Customer journey mapping: expert at understanding and improving customer experiences and interactions. • Experience in delivering training pathways and leadership workshops to enhance team capabilities. • Skilled at influencing outside direct reporting lines.