Michel Lucena

Background

About Michel Lucena

Graduated in Civil Engineering from Unoeste and student of the MBA - Marketing, Growth and Branding course at PUC.Fluent in English and Mandarin at a professional level. Academic scholarship holder by CAPES in the two-year exchange program in the sandwich graduation modality in China. More than 5 years of relevant industry operation experience and Asian market experience, familiar with brand online and offline channels and operation business model, familiar with e-commerce platform operation, overseas background, and cross-border business operation experience. Familiar with the Beauty & Perfumery industry market, have a deep understanding of brand operation, and have a keen insight and analysis of online and offline retail market conditions and consumers. Marketing planning, organization coordination and resource integration, good communication skills and teamwork spirit. Rich experience in business cooperation and negotiation, rich experience in purchasing, selling and storing commodities and supply chain management; excellent experience in innovative project management and marketing abilities.