Michela Giso Yu

Background

About Michela Giso Yu

Marketing leader with 14+ years of experience building growth strategies that help companies reach the right audiences and turn interest into long-term customers.I focus on acquisition, brand, and lifecycle marketing, connecting marketing channels, content, product experience, and retention into one clear growth strategy. My approach is grounded in data, rapid experimentation, and close collaboration with product, analytics, and creative teams. I’m particularly interested in how new technologies like AI are reshaping marketing.Most of my career has been in startup and high-growth environments, where moving quickly, testing ideas often, and adapting to change are part of the job. I enjoy building simple, effective marketing systems that scale, support strong brands, and create meaningful customer experiences.