Michela Williams

Background

About Michela Williams

I’m a Creative Strategist with 10+ years of experience turning insights into scroll-stopping brand stories. I specialize in blending design, content, and strategy to deliver campaigns that resonate with audiences and drive measurable results.Currently at Del Cielo Brewing Co, I lead creative strategy across social, web, and print, collaborating closely with cross-functional teams to ensure every touchpoint aligns with the brand’s mission and identity. My work spans concept development, art direction, copywriting, and campaign execution — from storyboarding photoshoots to designing product labels and overseeing digital content.I thrive in remote and hybrid environments, managing projects independently while collaborating seamlessly with designers, illustrators, photographers, and stakeholders. My goal is to craft meaningful brand experiences that engage audiences and support business growth.Core strengths:• Creative & content strategy for social, digital, and print• Brand storytelling & visual identity development• Campaign concepting & art direction• Copywriting & messaging frameworks• Cross-functional collaboration in remote/hybrid teams• Performance-driven creative executionI’m currently seeking remote or hybrid Creative Strategist roles where I can bring ideas to life and drive engagement through purpose-driven, data-informed creative.