Michele L. Simpson

Background

About Michele L. Simpson

Tourism marketer focused on international markets with a passion for media relations, strategy and promotions. An energetic detailed and results-oriented communications professional committed to providing a high level of client service in delivery of communications counsel, media relations, event planning, project and issues management, markets of experience include Canada, US, UK, Germany, France, China, Japan, and India. Michele has established relationships with a diverse group of travel and lifestyle media nationally and Internationally that has contributed to growing the Toronto visitor economy. Past experience includes consumer, technology and healthcare media relations, Michele is an exceptional communicator with a passion for Public Relations and a strong understanding of the strategic role of social media in Public Relations. She is flexible, a self-starter – open to new challenges and a strong team player. A keen eye for detail, ability to work under extremely tight deadlines, and strong project management skills. Driven by projects in need of leadership, creativity, collaboration and innovation to deliver customer-centric solutions and drive positive outcomes - growth, brand awareness, revenue, and community engagement.