Michele Pistone

Background

About Michele Pistone

Paper is my world. With 25+ years in the industry, I've seen a lot of changes. Watching technology infiltrate every aspect of our lives, paper and print has evolved to a point where it can be considered a new medium. People respond to beautiful print, unique substrates and tangible things more than ever before. A well designed package or printed piece is coveted. Saved. Shared on social media. And actually looked at more than once. The right paper can be the critical factor that not only elevates a brand but helps define it - increasing shelf presence, brand equity, and response rates while driving sales. As the Marketing Manager at Neenah, I work on strategies, new ideas and tactics that keep Designers, Brand Managers and others who specify paper confident in paper specification, connecting them with our sales team and our resources to provide solutions for packaging, print collateral, label, gift cards, direct mail and digital printing.