Michele Purcell

Background

About Michele Purcell

Strategic leader with demonstrated success developing award-winning broadcast, video and digital content for global media organizations. Passionate, dynamic and highly collaborative partner who nurtures, evolves and curates ideas, driving successful projects to elevate brands, engage audiences and produce revenue. My secret sauce: the ability to balance innovation and concept development, combined with pragmatic production, and creating engaging content experiences that are flawlessly executed to achieve business goals. I thrive on providing clear communication, am relentlessly organized and am a meticulous planner. As an industry expert, I’m constantly keeping an eye on emerging trends and charting revenue-creating strategies for lifestyle, travel and outdoor brands. Ask my colleagues and they’ll say I lead with humor, empathy and energy, and inspire cross-functional teams to do their best work. I believe in nurturing and developing individuals and teams to reach their greatest potential, sharing successes and making sure we all have fun along the way. Additional areas of expertise are: Strategy, Planning and Execution, Creative Leadership, Brand Management, Budgets and Financials, Cross-functional Communication, Video Production, Audience Engagement, Digital/Web/Social Marketing, Contract Negotiation, Freelance Vendor Management, Pitching and Presentation Skills, Casting and Talent Relations, Relationship Building, Problem Solving and Team Development.