Michele Roberts

Background

About Michele Roberts

Key Capabilities: • Executive Communication: Dynamic content development – speech writing, strategy, video scripting/production, talk tracks | Thought Leadership – platform development, advisor, travel support, media interviews, speaking engagements • Program/Project/Event Management: Program design – agenda, content, logistics, coordination, etc.| Executive support – travel/on-site support, messaging, media, post-event | Project tracking – DRI’s, budget, timelines, status tracking/meetings | Enriching wrap-around content – digital, social, internal & external blogs, articles, Q & As • Organizational & Change Communication: Employee engagement – town halls, newsletters, portals, organizational announcements, surveys, podcasts, videos, campus events, internal marketing campaigns | Stakeholder management – audience mapping, message mapping, channel strategies | Transformation support – leader training, messaging, FAQ development, focus groups, train-the-trainers, message cascades, HR communication, talent engagement • Relationship Management: Agencies – RFPs, pitches, budgets, SOWs, liaison | Consultant supervisor • Digital and Social Marketing: blog posts, social strategy, channel strategy | Facebook/Twitter/LinkedIn – content strategy, draft posts, post scheduling, measurement