Michele Shapiro

Background

About Michele Shapiro

I'm a storyteller who is experienced in writing, editing, and assigning high-quality content that engages readers while seamlessly incorporating client messaging. • As a former editor and director for consumer publications including SELF, GLAMOUR, SEVENTEEN, WEIGHT WATCHERS Magazine, and others, I know how to speak to women at various life stages with a variety of interest in a tone that’s both conversational and authoritative. • Whether I’m crafting or editing digital articles, print advertorials, or dark social media posts (ie, IG Stories, in-feed carousels), I work closely with designers to elevate the look and feel of the piece. • In addition to spearheading multi-million-dollar campaigns for Pharma and Finance clients—ranging from Novartis and CVS Health to Capital One, Lincoln Financial Group, and Chase Sapphire Reserve—I've also ghostwritten books and blog posts for thought leaders in the fields of Public Policy, Aging, Health, and Weight Loss. • I'm passionate about celebrities and pop culture. After serving as an Entertainment Editor and Director for the majority of my career, I keep a hand in the celebrity realm by contributing occasional celebrity profiles as well as pre-interviewing talent for the videos that my agency produces.