Michele Shaw

Background

About Michele Shaw

Strategic, passionate and results-driven Brand Marketing leader with proven expertise in go-to-market planning and precision implementation to solve a business challenge. I am energized by tackling new opportunities. I enjoy problem-solving, examining market conditions and outlining a vision. I seek to balance data with innovation and informed opinions. I have extensive experience in brand building, product launches, segmentation strategies and market development. I particularly enjoy creating authentic, contextual campaigns for growing small markets and custom segments. But a spot-on strategy fails without execution. Fortunately I also have a passion for people, teamwork, and collaboration, resulting in highly-integrated campaigns. I approach people with transparency. I set high standards for myself and my team. I’m all-in. And I believe all of these can be achieved with a bit of fun along the way. Highlights: • Interactive media strategies, including social media, display, video and mobile advertising. • Content marketing and public relations management to create and/or change conversations. • Media and creative execution, with emphasis on multi-channel integration and localization. • Brand development and positioning, including initial launch of Windstream Communications. • Management of global agency relationships to achieve business objectives.