Michell Paiva

Background

About Michell Paiva

Welcome to my profile! Let me tell you a little more about me. I have a bachelor's degree in management and 5 years of experience in marketing (for personal care products). I am passionate about Marketing and having belonged to a manufacturing company has allowed me to see how it interacts cross-functionally with most departments in the organization. The interaction with areas such as Research & Development (during the development of new products and reformulations), Quality Assurance / Logistics (for evaluation of packaging materials) and Sales (analysis of the mix of products that clients buy, distribution, prices, etc.) has helped me to see the process integrally and to get involved in the whole journey through which a product passes: From the conceptualization of the idea, Development of its prototype, Development of its visual identity, Development of the packaging, Until the preparation of the promotional activities during launches (new products) and to maintain positioning (existing products). Along the way, I have realized how fundamental it is to understand the consumer as the basis for all other activities. Within each category, I have adapted to their needs to provide the best solution. How can I help you? With my global vision of the business, I seek to add value to the organization within the marketing areas I already know and within the new ones where I can develop, taking on challenges with enthusiasm and aiming for excellence as I have done so far, adapting quickly to changes and to the different work teams (internal and external to the organization), with much responsibility to meet deadlines. Shall we work together? You can contact me by direct message or via email: michell.paiva.h@gmail.com