Michelle Adelson

Background

About Michelle Adelson

Michelle Adelson is a seasoned brand strategist and trusted business advisor who has spearheaded major branding and marketing initiatives from launching new products to repositioning existing businesses, both domestically and globally. She brings both talent and passion for building brands, companies, products, ideas – and ensuring they remain agile in today’s dynamic social and media landscape. Michelle has been recognized in the industry for her proven branding methodologies and driving strategy across multi-media platforms, focusing on implementing and managing a consistent brand perception. With experience in the technology, consumer packaged goods, education, travel and tourism, entertainment and finance industries, she embraces emerging trends and insights to define a brand architecture and communications platform that resonate with audiences through an informed marketing strategy with perpetual evaluation and evolution to ensure the brand remains fresh and authentic to its ideals. Michelle quickly understands a brand’s pain points and navigates to the deciding factors between stagnation or growth. With a dexterity for simplifying the complex and communicating rational ideas with empathy, she is indispensable to CEOs who require smart, on-strategy solutions quickly and she has had the privilege to serve as a core member of the brain trust for many global brands. Her recommendations tell a meaningful story to executives on a business level and to consumers on a brand level. Whether it’s conducting an orchestra of many disciplines to tell a singular story or influencing leadership to act. Following this process has allowed her to build an agency from the ground up and grow the capabilities and client base of another by delivering growth of capabilities, client base, revenue and market share of her clients."I believe in the power of strong, agile brands and relish the challenges our dynamic and disruptive media environment presents every day.”