Michelle Archer

Background

About Michelle Archer

Michelle Archer, founder of archer & co and a graduate of The University of Western Ontario brings with her over 20 years of digital, marketing, sales and advertising experience. She has experience on both the client and agency side on such brands as Nike, LoyaltyOne, McDonald’s, Canadian Tire, Cox Cable, Rogers Communications, University of Toronto and Oracle. She has an intimate understanding of digital and social in both B2B and B2C space and breadth of industry experience in Publishing, Healthcare, Education, Not For Profit, Telco, CPG, Food Services, Technology, and Retail. She has worked with clients to develop and produce podcast shows including branding. She has also worked with charities to raise funds and obtain sponsorships from leading brands such as Meta, Bubble, Sun Life and Intact Financial. Michelle has launched MADonna Writing Retreat with partners, bestselling author Donna Frietas and Publishing Marketer & Author Andrea JoDeWerd She has worked with talented creative teams resulting in various awards such as the Applied Arts, Bessie and POPAI for her work on McDonald’s and Rogers Communications respectively. Michelle has completed her first Middle Grade novel and co-created and produced a national television show, in support of Silken Laumann's charity Unsinkable and Kids Help Phone featuring Seth Rogen, Maidson Bailey, Jacob Tremblay, Johnny Orlando and more receiving a CSA nomination. Michelle is also a mental health advocate, who launched Unsinkable Youth and now sits on the board. When she isn't writing, you can find her on her Peloton, in front of her iPad binging on TV shows or snuggled up with a book. Specialties: Digital & Social Media, Brand Planning, Writing, Advertising & Marketing, Producing