Michelle Bechchar

Background

About Michelle Bechchar

Growth, marketing, and partnerships leader with experience scaling market-based solutions in the water, sanitation, and hygiene (WASH) sector and adjacent mission-driven contexts.My career has focused on helping organizations move beyond pilots by sharpening commercial strategy, strengthening go-to-market execution, and building partnerships that align incentives across manufacturers, distributors, implementers, and communities. I bring a business-first lens to social impact work, grounded in the belief that durable outcomes require viable models, real demand, and disciplined growth.I’ve led growth and marketing efforts at the intersection of product, partnerships, and market development, most notably at Business Connect, where I supported entrepreneurs and organizations distributing WASH products. My work centered on positioning, partner-aligned marketing, and strategies that supported adoption, revenue growth, and long-term sustainability.My perspective has been shaped by direct, in-market experience, including market research for a social enterprise in Morocco and close collaboration with distributors in Honduras to understand customer behavior and operational constraints. Across roles, I’m known for translating between sectors, bringing clarity to complex environments, and helping mission-driven organizations scale with strategy and discipline.