Michelle Beh
Head of Strategy at M C Saatchi Malaysia
Based in WP. Kuala Lumpur, Malaysia
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Seniority
Director
Department
Advertising & Marketing
Location
WP. Kuala Lumpur
Industry
Advertising Services
Company size
67
Contact information
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m•••••••@mcsaatchi.com
Phone
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Background
About Michelle Beh
With over 20 years of experience in marketing and advertising, I have launched a wide range of marketing projects that range from brand-driven TVC led campaigns to digital direct marketing, from on-the-ground activation events to influencer and PR engagements across Asia and South Africa. Some of the major brands I've worked on include BMW, Burger King, Citibank, Development Bank of Singapore, Great Eastern Life Assurance, Heineken, HP, Hyundai, Manulife, Nedgroup Investments, Nokia, Old Mutual Wealth and Asset Management, Pernod Ricard SA (Jameson, Chivas Regal, Absolut and Malibu), Ricola, Singapore Telecommunications, Singapore Tourism Board, Unilever, Windhoek Beer and Zurich Insurance. My passion lies in connecting creativity, innovation, consumer insights and brand-led approach to drive business results.
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