Michelle Borthwick

Background

About Michelle Borthwick

I am a passionate, driven and highly collaborative marketing leader, who gets excited when presented with a business or brand challenge. Utilizing critical thinking and marketplace knowledge I bring equal parts of science and art to develop integrated marketing plans that deliver a strong ROI. My professional experience spans agency, client-side and government, giving me a strong understanding of business challenges and how to most effectively support them. I have extensive experience in leading and developing marketing and brand strategies that deliver bottom line results and put customers first. Over the course of my career, I have developed and implemented marketing strategies for high profile brands such as Ronald McDonald House Charities, Rogers, Intel and HSBC Bank. My work at Ontario Tourism was recognized with multiple marketing awards including a Silver Integrated Marketing Award, Bronze Film Award and a Cannes Lion. I have a love for exploring data and formulating insights and believe in always staying curious. Expertise includes: • Brand strategy & Customer Insights • Audience Segmentation • Data Analysis • CRM program development • Digital & Social Marketing • Content Planning • Integrated campaign planning utilizing paid, earned and owned media