Michelle Cameron

Background

About Michelle Cameron

I started the business Dreamcatcher Embroidery as a home-based business in 2011. The company name was changed to Dreamcatcher Promotions in 2013 to better establish and describe Dreamcatcher Promotions as a business which did far more than simply embroidery. We wanted to brand and identify Dreamcatcher Promotions as a promotional company, essentially broadening our services to include a variety of printed promotional products and apparel for businesses, agencies and organizations. The first five years of business were difficult, and we were met with many struggles, and often many days of self-doubt if the business would be successful. There were times of financial strain, long hours, self and family sacrifices and feelings of wanting to give up. I am thankful to this day, we preserved through the hardships and put in the commitment which we did. ​In 2018, Dreamcatcher Promotions was gaining its brand name, significantly increasing its client base and was well recognized within the Indigenous community. We launched our website for online ordering and were focused on advertising and promoting our products and services through social media. We were frequently attending conferences and events across all of Canada to promote Dreamcatcher Promotions and to meet prospective clients, selling our products along the way. ​ I am the sole proprietor and continue to manage the day-to-day operations, alongside my 44 staff members. Dreamcatcher Promotions is the largest Indigenous owned promotional company in Canada. We are a registered Indigenous Business with the Government of Canada, this has provided us with a licenses to print and distribute garments and promotional material for Government agencies such as Parks Canada, Natural Resources, Departments of Oceans and Fisheries and the RCMP detachments throughout Canada, to name a few. ​As an individual business owner, Chair of the Indigenous Chamber of commerce, Board Member of the Winnipeg Chamber of Commerce, Board member of MBLL, Auntie in Residence for SEE, Member of the Manitoba Business Council and have become speaker at many events. In June 2021, I opened sister company Indigenous Nations Apparel Company (INAC) in the largest mall in Manitoba and our second location in Saskatoon in November 2022. INAC is recognized for being the first ever Indigenous owned store in CF Polo Park. INAC made immediate success selling Indigenous apparel and gifts and what was meant to be a short-term pop-up store will now be permanent store, with goals to open stores Canada wide.