Michelle Chen
Senior Demand Generation Manager at Recast
Based in Toronto, Canada
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Seniority
Manager
Department
Sales & Business Development
Location
Toronto
Industry
Software Development
Company size
168
Contact information
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m•••••••@recastsoftware.com
Phone
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Background
About Michelle Chen
Strategic marketing leader with 10+ years of experience driving pipeline growth and revenue in fast-paced B2B SaaS environments. Expert in scaling full-funnel programs that blend strategy, creativity, and data to accelerate both PLG and SLG motions. Proven track record of leading high-performing teams, aligning cross-functional stakeholders, and delivering measurable go-to-market results. Proficient in demand gen, account-based marketing (ABM), lifecycle marketing, paid media, webinars, email, and marketing ops, with hands-on expertise in platforms like Marketo, Salesforce, ZoomInfo, LinkedIn Ads, Google Ads, ON24, and Qualified. Ready to step into a Director role to lead impactful, strategic growth.
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