Michelle Collins

Background

About Michelle Collins

I have 15 years experience in marketing and my skills are supplemented by my great eye for detail, desire to see my clients succeed, and enthusiasm for data analysis. I also have lashings of common sense which never goes amiss! I create paid advertising strategies then set up, manage and optimise campaigns (Google Ads, Facebook/Instagram, LinkedIn) for eCommerce and service-orientated businesses, focusing on leading traffic through the sales / lead generation funnel. I am frequently requested to audit existing accounts to identify improvements or create a new strategy. My key skills are as follows- Skilled in sales funnel marketing and lead generation for a wide variety of industry niches, including B2B and B2C, for both eCommerce and non-eCommerce websites. I deliver on pre-agreed KPIs by executing tests, analysing data and implementing optimisations- Ability to adapt marketing approach to match client budget and objectives. Client budgets have ranged up to per year- Ability to manage multiple client accounts concurrently, ensuring all keep within budget, and to communicate regularly directly with clients, providing easy-to-understand reports on account performance- A strong scientific background enables me to make sound data-driven decisions, and my Quality Assurance auditing experience and proofreading qualification facilitate my accuracy in reporting on those decisions. SUPPLEMENTARY SKILLS: Writing persuasive ad copy as required Briefing graphic designers on creatives for adverts as required Advising on landing page design adjustments for increased conversion rates. Overall my range of digital marketing skills enables me to help my clients wherever they need. We work together well, with clear and regular communication, and my priority is consistently achieving success for them at the best possible price.