Michelle Giuliano
Product Marketing Lead at Canopie
Based in Boise, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Boise
Industry
Mental Health Care
Company size
20
Contact information
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m•••••••@canopie.app
Phone
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Background
About Michelle Giuliano
I'm an experienced product and brand marketing leader with a passion for driving business growth and building strong, engaged teams. With expertise in go-to-market strategies, product positioning, and retention marketing, I excel at launching products and developing customer loyalty through data-driven insights and creative solutions. Most recently, I led the product marketing and retention efforts at Who Gives A Crap, a global DTC eCommerce brand, where I was responsible for driving revenue growth and improving customer experience. I’ve managed cross-functional teams, overseen multiple product launches, and developed omnichannel strategies across email, SMS, and loyalty programs for a customer base of over 1 million. Throughout my career, I’ve been known for my collaborative leadership style, attention to detail, and ability to balance strategic vision with tactical execution. I’m deeply passionate about mentoring my teams, creating scalable growth solutions, and delivering value to customers in meaningful ways.
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