Michelle Har
Head of Regional Brand, Digital & Marketing Solutions, Apac at Basf
Based in WP. Kuala Lumpur, Malaysia
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Seniority
Other
Department
Other
Location
WP. Kuala Lumpur
Industry
Chemical Manufacturing
Company size
68K
Contact information
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m•••••••@basf.com
Phone
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Background
About Michelle Har
I am a Google certified marketing communications leader with over 15 years of experience in driving wide spectrum marketing and communications operations across the APAC region. I currently the Head of BASF's Asia Pacific digital and brand communications tools and channels, providing strategic advisory and support to business verticals and ensuring best practice and solutions for the marketing communications function.My core competencies include marketing and communication strategies, digital marketing, social media campaigns, campaign analysis, data analytics, stakeholder engagement, and critical thinking. I have a track record of strengthening brand equity, public awareness, and expanding market share for BASF and other global organizations, such as Shell and Chequers. I am passionate about developing and implementing effective marketing strategies, and I thrive in a fast-paced, dynamic environment.
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