Michelle Hogan

Background

About Michelle Hogan

Marketing Manager at Portobello Institute, driving B2C (and occasional B2B) student enrolment, brand awareness and market position. Leading a high-performing team of marketeers to deliver Portobello Institute's brand messages, meet enrolment targets, continuously grow our audience, reach, impact and enhance credible positioning in the Irish, UK and global education landscapes. Strategically plan and lead the delivery and analysis of marketing campaigns throughout the academic calendar to reflect key intakes, building pipelines into admissions, driving new ways of reaching target audiences' through influencer marketing, PR opportunities, leading strategic events and more. Cutting through the noise to be heard and remembered in the higher education market through digital advertising, content marketing, email marketing, social media marketing (paid and organic), in-person and online events and brand positioning. My background is rooted in news reporting and multimedia skills including mobile journalism with a strong interest in writing, publishing, sourcing a good story and fact-checking. More recent interests range from AI developments in marketing and business to brand storytelling and creative writing.