Michelle Irwin

Background

About Michelle Irwin

For over 15 years, I’ve led teams and built solutions that improve health outcomes. Whether it’s driving products that serve 5M+ members across payor, provider, and digital health organizations or leading clinical teams to advance population health and care management, my passion lies in transforming complex healthcare challenges into scalable, evidence-based products that make a measurable difference for patients and partners. I built a global digital content ecosystem from the ground up expanding from zero to 500+ evidence-based assets distributed worldwide and implemented AI-driven processes that reduced production time by 60%. These products increased engagement, improved HEDIS/STARS performance, and helped close critical care gaps at scale. I excel at building and leading high-performing teams, having led more than 100+ indirect reports and guided enterprise-wide digital strategy. I focus on delivering measurable value in outcomes, engagement, and operational efficiency. My strength lies in bridging clinical rigor with digital transformation and blending behavioral science and technology to create products that truly change how people engage with their health. I’m energized by collaboration, innovation, and building teams that thrive in complex, regulated environments. My goal is to help organizations redefine engagement and deliver meaningful health outcomes at scale.