Michelle Ito

Background

About Michelle Ito

I've being building my career in Marketing and Communications first acting in Public Relations for brands and companies related to Technology, Innovation and Consumer sectors among others; and now I’m acting inside companies in Marketing area. I can say that the PR mindset is still helping me, specially related to dig and evaluate a proper story to engage each kind of public, depending on the storytelling to promote. Working in Technology and Innovation sectors gave me the background on platform and on-demand speeches that really amazes me and affect peoples lives. I have degree in Journalism from Presbyterian Mackenzie University and I’m postgraduate in Marketing and Advertising from Cásper Líbero University. Recently, I took courses related to Digital Marketing and Social Media by Getúlio Vargas Foundation and São Paulo Digital School; leadership-related specializations by FIA Online; and Advanced Topics of Business Management by Pearson College London, in UK.#Marketing #Communications #Campaign #StrategicPlanning #BrandPositioning #CorporateCommunications #Storytelling #PublicRelations #MediaRelations #ContentDevelopment #SocialMedia #Digital #Experiences #Innovation #Services #Products #CoMarketing #EventPlanning #Portuguese #Spanish #English