Michelle Koehler

Background

About Michelle Koehler

Whether I’m analyzing strategic marketing efforts at Shell or empowering others through my nonprofit work, my journey is fueled by a desire to uplift, inspire, and leave a lasting mark on our planet, communities, and the future.As a recent graduate of Mays Business School at Texas A&M University with a BBA in Finance, my education has laid a powerful foundation for who I am today: a lifelong learner, a thoughtful leader, and a purpose-driven professional. It provided me with the tools to think critically, lead with integrity, and contribute to work that has a global impact.In my current role as a Marketing Analyst on the Pennzoil and Quaker State Brand and Communication team at Shell in Houston, I help shape how our brands connect with audiences through digital platforms and key partnerships. I review and approve creative content for social media, collaborate with influencers and brand ambassadors, and support Pennzoil’s motorsports initiatives. I also leverage data analytics to measure performance, uncover insights, and guide strategy, ensuring every campaign is both impactful and data-driven. I’m proud to contribute to the success of two of the most trusted names in motor oil, driving brand growth and innovation both on and off the track.Outside of work, I remain deeply committed to my nonprofit, Dance Fairies. What began as a small initiative to collect and redistribute gently used dance costumes has grown into an international movement that brings joy, hope, and opportunity to thousands of young dancers in need. This mission continues to fuel my entrepreneurial spirit and passion for service.I strive to live with purpose, whether it’s advancing innovative marketing strategies at Shell, mentoring young volunteers inspired by the mission of Dance Fairies, or simply lending a hand where it’s needed. My goal is to build a meaningful career while staying true to the values that shaped me: kindness, creativity, and community.