Michelle Lapierre

Background

About Michelle Lapierre

I have been an integral part of an executive leadership team driving strategy in sales and marketing for global expansion with a Fortune 200 company for 20+ years. My broad business perspective gives me the ability to conceptualize and cultivate a strategic vision, and develop, grow and train sales, marketing and customer-facing employees globally. I have successfully implemented employee engagement programs, customer experience initiatives and loyalty programs. I now contribute to the success of enterprise, medium sized and start-up businesses. Opportunity Development – Trusted advisor with broad business perspective to drive B2B sales by developing custom content + communications plans, and relationship goals based on client business objectives, defined pain points, and archetypical perspective. o Market research, Data analysis, Strategic account plans, RFP/SOW development, Marketing and Partner programs o Ensure programs deliver maximum value and provide consistent quality to exceed customer’s expectations Sales + Marketing Alignment – Using a multi-channel approach, launch innovative sales, marketing, and customer care initiatives across digital, social, and traditional sales and marketing channels to drive consideration, trial, acquisition, retention, and revenue. o Remain competitive, optimize ROI, track and analyze metrics, provide progress reporting to stakeholders o Campaign development, execution, maintenance, measurement and refresh o Content creation for blogs, articles and RFPs by ghostwriting, guest writing, and editing Cultivate High-Performing Project Teams – Collaborative and hands-on leadership style within myriad roles of sponsoring, building, and participating in effective project teams with strong organizational focus on roles + responsibilities. o Using compromise and influence, Identify/balance multiple priorities, and develop effective solutions Effective Processes – Define, map, develop and improve process flows to reach target goals across organization. o Change management, Customized training, Business systems, IT collaboration o As client advocate, ingrain Voice of the Customer (VOC) into decision-making processes