Michelle Li

Background

About Michelle Li

Data Analytics Resident at VaynerMedia with a foundation in Fashion Business Management and a passion for transforming raw data into actionable narratives. My background blends analytical rigor from FIT where I honed skills in consumer sentiment analysis, merchandising strategy, and trend forecasting with hands-on experience in the fast-paced world of agency-side media analytics. This allows me to not only QA process and deliver performance reports for major platforms but also to understand what resonates with audiences and why, bringing data to insight for future campaigns. My background was built at the Fashion Institute of Technology, where I earned a BS in Fashion Business Management with a focus on data insight/fashion analytics, merchandising strategies, licensing, and trend forecasting, mastering Excel, pivot tables, and tools like First Insight and WGSN to drive data-informed decisions in product development and marketing. My academic expertise is complemented by hands-on experience in digital marketing, where I built websites, generate sentiment analysis, and garnered social engagements. While in client-facing roles in Real Estate industry, I used needs analysis to negotiate contracts and generated leads through cold calls. Let's connect if you're passionate about data-driven storytelling, media strategy, or the intersection of analytics and creative!